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HUM Showcase | Sana Safinaz Presents their Collection Dynasty | 2019



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The third Pantene HUM Showcase19 became through far the maximum elite fashion exhibition in Pakistan. The occasion was organized by Hum television. Hum unique initiatives vice president Khalid Soorty, in no way new to the fashion industry or the media, was the brain (and the brawn) in the back of this occasion. The unique tasks group managed the event from start to complete.

If the show had been to be described in two phrases, they could be ‘pure ingenuity’. It become amusing and unique, with particular choreographed ramp sequences for every fashion clothier. I had the feeling thoughout that i used to be looking a theatre performance and no longer every other fashion display. Thematically tasteful and theatrically uplifting, the three-day occasion became a laugh, excellent and complete of creativity.

now not a minute turned into wasted during changes. Even the song in between turned into well concept out and deliberate. The Pantene Hum exhibit 2019 additionally had the proper crowd and the most welcome crimson carpet. Its selection of celebrities and socialites changed into best. After a sequence of great award indicates and activities for HUM tv exposure, it proved another feather in Sultana Siddiqi’s cap. Her imaginative and prescient shown thru.

The collections derived notion from the colors of Spring/summer season. They were stimulated additionally via every clothier’s own interpretation. I had the sensation that a number of the more recent designers were attempting to interrupt a mold. They had been inspired with the aid of a fixed of ideas – none of them stale or recycled. but none of them was shatterig the glass ceiling both. Relevance and context complemented individual style.

there has been no doubt approximately the creativity buzz. One has to remember the fact that the purpose the elite fashion homes have been around is their consistent and prolific contribution. irrespective of what subject matter they adopt, their interpretation is usually inspiring, trendsetting, ever changing in artistic expression and maintaining recognizable individuality.

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