Virtual kitchens boom on food delivery apps



Virtual kitchens, which are restaurants on delivery apps that use the same kitchens as existing restaurants like Denny’s, have skyrocketed due to the pandemic. NBC’s Valerie Castro takes a look at how to know if the order is legit as delivery apps start cracking down on the boom.

» Subscribe to NBC News: http://nbcnews.to/SubscribeToNBC
» Watch more NBC video: http://bit.ly/MoreNBCNews

NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and engaging news stories. NBC News Digital features NBCNews.com, MSNBC.com, TODAY.com, Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We deliver the best in breaking news, live video coverage, original journalism and segments from your favorite NBC News Shows.

Connect with NBC News Online!
NBC News App: https://smart.link/5d0cd9df61b80
Breaking News Alerts: https://link.nbcnews.com/join/5cj/breaking-news-signup?cid=sm_npd_nn_yt_bn-clip_190621
Visit NBCNews.Com: http://nbcnews.to/ReadNBC
Find NBC News on Facebook: http://nbcnews.to/LikeNBC
Follow NBC News on Twitter: http://nbcnews.to/FollowNBC
Get more of NBC News delivered to your inbox: nbcnews.com/newsletters

#NBCNews #FoodDelivery #GhostKitchen

source

22 comments

  1. The guy who ordered from Denny’s just had a meltdown on camera lol

  2. I do doordash and those are my favorite orders. Walk in, press the order on the screen, go to a little "locker" door, grab it and go. Leave it at the door and take a pic.

    NO. WORDS. SPOKEN.

    If I could drive all day I'd never look back

  3. The Burger Den is Dennys by me lol

  4. Such a dumb argument… you got your food, they made money, Uber made money, user riders made money… one such a Dramatic people. Just go starve your self

  5. Sad, trying to monopolize over small business squeezing them out

  6. These large restaurants are franchise own thats why.. some owned by people which costs nothing for them to place a virtual kitchen.

  7. Virtual restaurants? Wtf?

  8. I Used to be uber eats and there's a huge site between 13 and 14 street and 5 av .. they have like 15 different places over there is crazy ..

  9. I have saw someone cook something out there refrigerator and give it to an Door Dasher 😢

  10. LMAO virtual kitchens 🤣 why aren't they on Meta lol oh bc Meta is BS and non existent 😂

  11. why catfished? Did they deliver? If yes, move on.

  12. I'm not gonna lie the guy in the interview sounds a little paranoid lol. Like it's still food from a licensed business regardless of where it's being prepared

  13. fingers crossed that the government doesn't try to regulate this.

  14. This trend is great for operators and consumers.

  15. The whole reason you go to a restaurant is for the uniqueness of the menu and the food items. So silly to me that people expect quality food when they are too lazy to even leave their home to go get it LOL

  16. It would be an out of shape, middle of the night, sandwich eating, glutton to complain. Don't knock the hustle 🐷

  17. Why is this a problem? If the brand works out maybe it'll become a brick and mortar – and if you're a small business owner with a kitchen and you already deliver – open a ghost kitchen to test items you've always wanted to make but doesn't match your brick mortar business! Its not like you can start a ghost kitchen from your house. They still get taxed and pay business fees and put money into the economy.

  18. Pay top prices for food created with Dennys level ingredients and skill. Scam.

  19. I've never ordered food through a delivery service, I don't trust the drivers, but not just that, it makes it so a cheeseburger ends up costing almost 40 dollars and it arrives ice cold. What's the point?

  20. Tried The Meltdown (Denny's) was a'ight.

  21. My favorite DoorDash order is from a ghost kitchen. It’s good and I haven’t died yet. Lol

  22. I rented a room and come to find out they was running a ghost kitchen at the house. I moved out after three weeks