Growing number of misleading ads using AI to create fake celebrity endorsements



A growing number of videos using artificial intelligence to make it look like celebrities endorsed products that they never endorsed are now circulating online. NBC News’ Jake Ward has more on how the technology works and how to spot the scams.

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#AI #Technology #DeepFakes

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22 comments

  1. after watching this, the News Announcer at the end doesn't even look real

  2. I see this all the time on YouTube ads, though not with celebrities. You can tell by the way the mouth is moving and sometimes it's the same ad but with a different voice or accent.

  3. 1. I don't see advertising I use AdBlock
    2. I don't have a can you hear me now tracking device
    3. I don't scroll
    4. Most important I don't follow celebrities and I don't GAF what they endorse. Because I remember "More Doctors Smoke CAMELS over any other cigarette."

  4. I never pay any attention to selbrities, they don't care about you only the money they make off you.

  5. AI in general may be beneficial to the society, but this particular derivatives of AI, the DeepFake stuff… I just can't imagine any "good" application for it. The thing created via this technology is at best "interesting" or "convenient", but most of the time, its applications are simply evil and detrimental to the society.

  6. Uh why is google showing these ads on youtube then?

  7. I'm so blown away. This is amazing 😍🥰

  8. 2nd breakfast?!!!! 😂

  9. no, what snoop dog did last year was absolutely horrible and it wasn't right. It wasn't about his favorite fan… there was no opportunity to demonstrate favoriteness but I kinda thought I had when he got those pictures and the letter the year before but he probably didn't because they really throw all those things in the garbage. After everything…. I honestly can't stand any of you. He planned a show and a concert here on that day AFTER I sent them so it was obviously a great big "I hate you" from him to me. Even if you tried to help at this point I would tell you where to go because of the mental emotional anguish. All it would have taken was a kind word but that is something I do not deserve. I guess it's ok to be like that because I'm just THAT girl… and for winners to win and do great there must likewise be losers that are always losing and being told no and that's me. I think it's not ok for the state to force me to get a child support orders that they don't enforce and then they steal the money. I don't think it's ok for any of these things to be happening at all.

  10. Going to need to make this illegal with stiff penalties along with the lawsuits. Or have a disclaimer fully visible and readable on screen the entire time.

  11. As if this world was not already filled to the brim with NPCs.

  12. Nothing wrong with that

  13. The realism of deepfakes has improved immensely even from just a few months ago.

  14. Joe Rogan, Tom Hanks, Elon Musk and Mr Beast. I never thought they would get this bad

  15. AI can be used for a lot of good reasons but the good has to start in the consumer just as much as the person who uses the AI. If the consumer is just as gullible as the creator is greedy, it's a dangerous situation. When I grew up in the 90s long before AI and smart phones, if something seemed too good to be true it oftentimes was. I never forgot that. Kids these days raised on data plans and those who live on their phones, seem to mostly be clueless.

  16. People whose humanity has been sold, the so-called impartial press that does not do injustice, why don't you show what is being done to civilians in Palestine? Is it only those in Tel Aviv for you? Could you show the people of Tev Aviv who are walking around laughing with the bikes of the children they buried as civilians??

  17. DEEP FAKES – perfect tactic for Trump. He and his sick minions will use this to the max to gaslight the U.S. Social media have prepared the public for fake, deep fake videos. Lazy consumers won't check sources and will destroy our democracy. The Internet is bad enough, but this will do us in.

  18. आज AI से बहुत से ऐसे कार्य हो रहे है जो नहीं होने चाहिए किसी भी देश की आंतरिक सुरक्षा को भी ख़तरे मे डाल रहा है नवीन तकनीक का इस्तेमाल हमें विकास को बढ़ाने में लगाना चाहिए न की उससे गलत कामो मे जैसे आजकल दिखाई दे रहा है