New details on Bud Light’s reaction



A Bud Light executive explained the reasoning behind a marketing partnership with a trans influencer that led some beer drinkers to boycott the brand. ABC News’ Derricke Dennis reports. SUBSCRIBE to ABC News on YouTube: https://bit.ly/2vZb6yP Latest Updates: http://abcnews.go.com/ Watch FULL EPISODES on Hulu: http://abcn.ws/3bzvQQn #budlight #budweiser #transgender #marketing #news #abcnews

Original source (ABC/Youtube)

35 comments

  1. LOL – Manufactured outrage here reminds me of Freedom Fries. Does anyone still call them Freedom Fries? No. We all still called 'em French Fries and got on with life.

  2. You can call me Shirley or you can call me Larry our you can call me Harry or you can call me jerry or you can call me sue or you can call me Kathy or you can call me Steven I guess because I don't drink I don't drink bud and I don't drink at all oh my God and if I'm not claiming any beer for my sexual identity I guess I'd be labeled empudent were is that so called beer for men opppps I mean real men or were is the beer for real oops wemon LEMAY

  3. There is no such thing as a "transgender', that's just a faggotty transvestite.

  4. InBev. Going bankrupt. Soon

  5. Go woke hope you go broke 👍

  6. Real Men of genius.
    We ruined our own company with a bad spokesmodel person candidate.
    We're losing money.
    Budweiser filed bankruptcy.

  7. Never ever will I drink bud light ever now.ever….

  8. Great way to alienate your core consumer base. Plus a $5 billion loss in stock market value?…errrr someone’s getting fired.

  9. She should be fired. What a big mistake.

  10. Great to see that Anheuser Busch stock closed a bit higher today. The silly boycott is a BUST, as usual. HA HA HA HA!

  11. ABC NEWS – THIS IS WHAT YOU HAVE SUPPORTED AND ENDORSED WHEN YOU DECIDED TO PROTECT AND SUPPORT THE SOCIALIST DEMOCRATIC PARTY WHO IS NOW ATTACKING OUR CHURCH AND THE WORD OF GOD WITH THIS TRANS GENDER MOVEMENT. NOW THAT THIS TRANSGENDER ISSUE WITH BUD LIGHT IS EXPLOTING IN YOUR FACE YOU SOUND KIND OF CONCERN???? YEAH RIGHT… HIPOCRATS….DUMBHEADS… YOUR STATION IS A DISGRACE TO THE AMERICAN PEOPLE FOR DIVIDING US ALL FOR MONEY. WE WON'T FORGET YOUR TREASON TO ALL OF US.

  12. You want young people to drink it add cannabis, sugar and take out the alcohol. Maybe they're tired of drinking something that makes you vomit, fall down, think you look better than you do, think you can fight………….and so on.

  13. Yo Bud. We don't need you. YOU need us. Good bye 👋

  14. bud light should of stayed the same and not changed at all not a good idea

  15. Is the VP male too?

  16. They are targeting your youth, teens, children!!! WAKE UP from your trance state of "wokeness" for just a moment and look at the wall behind her 1:32 and listen..

  17. It’s in a nosedive now

  18. Stop calling this idiot a girl he is a man he is just playing the game he is a fake

  19. People are mad they’re paying groomers. 🤷‍♂️
    Simple as that.

  20. Using a confused man who thinks he is woman to advertise a drink
    He is probably advertising poison after all he is confused man

  21. Stupid mfers didn't take notes from the Walt Disney Corp I guess😅😅
    Both failures 😅😅
    There's a reason BL is failing, that's some nasty 💩.
    Go woke Go broke you dumb azzes.

  22. Doesn't stop the drunks in my neighborhood from buying bud light or any brand, there all alcoholic bums that drink day / nite😂

  23. You know what I like? I like the fact that when these companies make a decision, I can just stop being a part of them. Give you an idea. I have not stepped foot in McDonalds in eight years, Taco bell, 4 years, I leave my full cart of food at the front of Walmart when I find they have no one to bag my groceries. probably half the time. I just go to another store. If I don’t like the food or don’t like the price or the company does something that is immoral, I stop purchasing. Because I can and so can everyone else. Micro breweries are the new generations go to beer. Also middle agers. Bud light is old news and they tried to find a way to fix it’s sales. They fixed it alright. It’s done.

  24. Thats what's great about America. Bud Light can have a marketing campaign about anything they want. The end consumer will decide. I decided to never buy Budweiser products again. There are plenty of great tasting beers out here.

  25. He's a male, he will never be or pass as a female…

  26. Men and women. Bro that a wo-man

  27. When the majority of your customers are conservatives and you put a transgender’s picture on the can what did you think would happen??🤷🏻‍♂️🤷🏻‍♂️🤣🤣😲

  28. 90% of Bud Light still on the shelves laugh out loud

  29. Buying Power is what makes or breaks a company. Let's stop them forcing their immoral garbage on us by buying something else.

  30. Go woke go broke just like they say when you say bud you say it all

  31. That… thing is not a woman.