Streaming Viewership Surpasses Cable TV For First Time



According to Nielsen’s Gauge Report documenting viewership in July, more people were using streaming platforms than watching cable TV for the first time. NBC News’ Joshua Johnson is joined by Wall Street Journal reporter Joe Flint to discuss what’s behind the success of streaming services and what their future looks like.

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29 comments

  1. Cable companies have to remove commercials, and they would win… NOBODY wants commericals lol

  2. The problem began decades ago when sports and tv merged. Companies were paying megabucks for the rights to certain events and passed that cost heavily onto consumers as cable was born. Those who didn't watch sports were subsidizing those that did and all were primarily subsidizing the NFL in the beginning. What's worse now, whether it's Dish, Directv, or Spectrum is that even when you're a subscriber, your content is constantly inundated with ads for the very service you subscribe to. Talk about overkill. With broadband initiatives being expanded into rural America, I suspect streaming will take an ever larger share of audiences. Perhaps we are on the horizon of the extinction of cable tv.

  3. It's cheaper in a world where everything is to expensive. The model you get what you pay for just works. And if you don't like the price or the content you simply drop the service. Cable companies simply try and pack everything in to charge you more and add in fake government fees and equipment rental fees. This has forced us to buy our own modems and ditch live TV to a better system where we can watch what we want when we want. Example Netflix started to get greedy and the content has never been fantastic. So naturally they are getting dropped for other streaming services. Instead of paying a $130+ cable bill you can now just pay your internet bill and $8 for Disney+ or $15 for HBOMAX.

  4. I am on SS Disability and so my budget is very tight. I can't afford a smart TV. I was able to scrape enough together to buy a tablet. I used to pay for DISH, but the bill kept going up and up for the basic service, so I recently got rid of it and just watch whatever I can free on YouTube. I foresaw years ago that TV and streaming would join together and that's what I see happening now.

  5. You're not a real TV enthusiast unless you're still wrapping tin foil on your VHF/UHF antenna

  6. Verizon 5G home internet: I have the ASK-NCQ1338 box and 4/5 bars for 5G signal. I got 330 download, 23 upload, no data cap. So easy, just plug in the power cord and it works. Verizon is $50/mo ($25/mo if u have unlimited cellphone plan), and I've cancelled cable. I tested 7 tvs streaming simultaneously in the evening and Speedtest said that the download speed was 177.

    Cable internet/tv/phone bundle has been monopolizing/raping me for 20 years, and cable is unreliable, and TV picture is bad at 720P/1080i.

    I have 60 devices. I have a large 2 story house 2600ft.

    I also ordered another 5G home internet for my son who's going back to college for his off-campus rental house. With 5G, all he had to do was plug and play. He didn't have to contact the cable companies for setup.

  7. TVs are going to be the thing of the past in a few years. I had the same smart tv since 2013 and use it only a few hours a day, I got rid of cable and the larger bill that came with cable TV. I view everything on my PC at sites. I enjoy it because I don't often pay to see shows that I missed a long time ago or since I'm a senior I get to watch old b/w shows that I watch but can't remember them, lol. All free as well and I'm enjoy it. The only reason I don't watch it on my cell phone is because I can't see well enough to view it on even a 7" screen.

  8. Haven't watched cable tv for years. It's overpriced garbage.

  9. Should put a dent in the oil industry.

  10. I mainly stream and got rid of 2 cable platforms

  11. Dont worry, in few years it will be just as expensive as cable..

  12. Both show reruns and streaming Got wack Channels that not Cable companies want in their Lineup that you never heard of or some channels wouldn't make it on the main cable Roster Channel Lineup 🤔

  13. CTV bundles up with a lot of junky channels to spike up the price.

  14. I love how they still make it sound like you have to pay a ton for services. There is so much free tv on streaming platforms all you really need is to rotate what services you really want to pay for. It's not hard.

  15. I’m surprised it hasn’t already

  16. Use YouTube so for a small fee I can follow the news with no commercials.

  17. Should have happened years ago but red states just got internet and wooooooooo boy the past couple years have been a wild ride. 😅

  18. When our DISH went up to $120 a month for just the 200 package with no extras, we got fed up and canceled their service. We bought a digital antenna, one time purchase for all local channels. Subscribe to Hulu plus Disney for $14 a month. Use the free You Tube feature on the TV.
    That provides us with enough to watch. We don't care about all these other series showing these days. We don't watch TV 24/7.

  19. Cable TV just cost too much… about $100/month and quite frankly, besides sports, not much new programming offered with cable. Enough said. After 28 years, I cut the cord.

  20. Go woke go broke.😂

  21. Shows where the viewership is. And that mean NBC won’t be able to hide behind all those hospital waiting rooms and nursing home tvs

  22. I'm done sitting tight for the award advance since i acquire$23,000 every 12 days of my investment.

  23. Good clip. Very educative.

  24. ⭐️⭐️⭐️TRUMP2024⭐️⭐️⭐️

  25. Alles sehr schön. Aber zuerst zusammen die Nummern 10 und 1. Eine warmthhh.Online Brünette und eine anderec Blondine. Es wäre unfair, wenn ich 4 wählen würde

  26. Alles sehr schön. Aber zuerst zusammen die Nummern 10 und 1. Eine empr.ONLINE Brünette und eine anderef Blondine. Es wäre unfair, wenn ich 4 wählen würde

  27. Streaming is cheaper than cable that’s for sure.

  28. Our household Cut the cable around 2008 and ised internet, pirate bay, torrent and Netflix when it was actually good.