Wendy’s denies ‘surge pricing’



The fast-food company is clarifying its plans to fluctuate menu prices amid a backlash from customers. ABC News’ Rhiannon Ally reports.

Subscribe to ABC News on YouTube: https://abcnews.visitlink.me/59aJ1G

Watch 24/7 coverage of breaking news and live events on ABC News Live: https://www.youtube.com/watch?v=gN0PZCe-kwQ&ab_channel=ABCNews

Watch full episodes of World News Tonight with David Muir here: https://youtube.com/playlist?list=PLQOa26lW-uI8ixlVw1NWu_l4Eh8iZW_qN&feature=shared

Read ABC News reports online: http://abcnews.go.com

ABC News Digital is your daily source of breaking national and world news, exclusive interviews and 24/7 live streaming coverage. ABC News is the home to the #1 evening newscast “World News Tonight” with David Muir, “Good Morning America,” “20/20,” “Nightline,” “This Week” with George Stephanopoulos, “ABC News Live Prime” with Linsey Davis, plus the daily news podcast “Start Here.”

Connect with ABC News on social media:
Facebook: https://www.facebook.com/ABCNews
Instagram: https://www.instagram.com/abcnews
TikTok: https://www.tiktok.com/@abcnews
X: https://twitter.com/ABC
Threads: https://www.threads.net/@abcnews
LinkedIn: https://www.linkedin.com/company/abcnews

Original source (ABC/Youtube)

42 comments

  1. dynamic pricing during lunch hours is actually a good way to get people out of your restaurant

  2. It’s literally the same, but with a different name. 😂😂

  3. Nope, I’ll go to the Gas Station or McDonald’s.

  4. Wendy's is LYING … they know damn well that they were trying to raise prices at certain times for various reasons. They are saying they never meant that, because when they heard that 90% of people were against it, and may discontinue to go there, they changed their tune. They didn't look to spend 20+million dollars on a pricing system to give reduced or discount prices … WHICH CLEARLY SHOWS THEY'RE LYING 🟪

  5. I never been to Wendy buts with this defiantly won’t ever go there.

  6. That B can call it dynamic or whatever the effing word they want, ya still end up with the same result.

  7. Who cares what Senator Elizabeth Warren had to say…

  8. They're not going to test new pricing models until next year. What do you want to bet they do it silently? Hoping we'll forget.

  9. Yet another reason not to go to Wendy’s…Dave Thomas would be ashamed.

  10. I work there the real plan is to slowly raise the price and leave it there they are trying to make the entire menu more expensive and there not waiting till next year they've already added 10 to 20 cents to almost all items plave is a dump but need bills paid

  11. I don't plan on boycotting Wendy's . I'm just going to avoid ever going there again and treat it like it was ran by BlackLivesMatter. Aka I'd rather eat raw sewage than go there.

  12. This is the beggining of the end for fast food. The fast food bibble has burst

  13. The biggie mean is also just the 4 for 4 but a dollar more

  14. Fast food chains are forgetting their place in the world 😂 holy hell!

  15. Discounts when not busy. Another way to say that is charge more when its busy.

  16. They ginie is out of the bag, other fast food place are going to attempt implementing this greedy idea just like micro transactions.

  17. They lost me when they changed to smaller frosty cups…greedy frkrs

  18. Wendy’s didn’t do anything wrong they literally said they might plan to make food cheaper during down times. You people are mindless.

  19. How to ruin a company's reputation 101. Did fast food simply forget their role now? I'm sure Wendy's employees will get "surge wage increases" during the lunch rush right??? Idiots.

  20. Good thing I didn’t plan on going to Wendy’s this year, or next 😅

  21. Already noticed a “surge” in pricing at the local Wendy’s, and it’s spread throughout the city.

  22. That’s like buying a stock during certain hours of training

  23. The audacity of Wendy's to think that they're comparable to Ubers surge pricing when there's limited drivers and uber uses that tool to attract drivers to work

  24. It sounds like bad news to me.

  25. I knew the CEOs verbiage would haunt him 😂

  26. Maybe I should offer dynamic payment for food. They tell me how much the burger costs, and I may give them that, or maybe I give them less. It's all part of how hungry I am or my supply of Fu*ks to give.

  27. This is much like when places advertise everything as on sale, but in reality the actual price is the 20% discount. It's all gaslighting and manipulation. Add Wendy's to the list of places I will avoid.

  28. Shh, I don't even like Wendy's, but it's crazy how everything is going up except for wages.

  29. Too bad they don’t offer bugger meat that hasn’t been sitting in a warmer getting crusty on the edges for the last 3 hours.

  30. How about an idea to lower the prices??

  31. I got your biggie size Mr CEO, brilliant maybe Bud Light has a spot for you.

  32. Senator Elizabeth Warren accusing others of stealing money. LOL

  33. They can surge all they want lol I’m not eating out for 💩 trust me I rather buy a 20 pack of Pattie’s at Costco for 18. Then two combos for 24.99 lol 😂 doofuses.

  34. Same as a lunch menu as opposed to supper menu at many restaurants. Go in a grab a burger on the lunch menu pay 10$ for example. Supper menu 12$.

  35. Oh, my GOODNESS! If the price is too high then don't buy the food. sheez! Otherwise, buy it and shut up.🙄

  36. Honestly Can't remember last time I went to Wendy's anyway. Definitely not going anytime soon again. Food is not that good actually.

  37. The next trillion dollar move. Taco bell starts charging for their toilets.

  38. Once again, people complaining about stupidity. Anyone else ever had something called TIME OF USE from your power company? You pay more for power at certain times to deter you from using power during "high use" periods, but gives you "savings" when you use power during "low use" periods. Keep getting upset people. It's all you know how to do.

  39. This is a good thing, these fast food places are pushing Americans to brown bag their lunches and stay away from their crappy food.