McDonald's 'McCafé It Forward' card: free coffee for good people | USA TODAY

McDonald’s is spreading kindness and coffee with ‘McCafé It Forward’ card
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McDonald’s is giving away free coffee Aug. 21-23 through a pay-it-forward event. Plus, 10 people will win McCafé for Life, which equates to 50 years.

McDonald’s has seen its customers pay it forward by buying cups of coffee and meals for others time after time.

The fast food giant wants to start “the ripple effect of kindness” with a three-day pay-it-forward giveaway of McCafé coffee Wednesday through Friday.

To mark the 10-year anniversary of its McCafé brand, McDonald’s is distributing 500 McCafé It Forward cards to coffee fans and “individuals known for doing good in their communities,” McDonald’s announced Tuesday.

“We know McCafé customers are already sharing acts of kindness every day, and McCafé It Forward is a chance for us to amplify what they’re doing on a larger scale and prove good is truly brewing around every corner,” said Elina Veksler, McDonald’s senior director of brand and menu innovation strategy, in a statement.

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